Marketing products to teens

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The process consisted of spending some time with MTV fans and learning about their personal needs and concerns, with the goal of revitalizing the channel's slide in viewer rates. Todd Cunningham, senior vice-president of strategy and planning for MTV, explained the project: "We go through their music collections. We go to nightclubs with them. We shut the door in their bedrooms and talk to them about issues that they feel are really important to them. Marketing to teens can therefore be tough.
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5 Easy Ways to Target Teens in Marketing

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5 Easy Ways to Target Teens in Marketing - The Logo Company

It includes provisions addressing special responsibilities for marketing products and services to children and young people. The ICC Code serves as the gold standard for most nationally applied self-regulation around the world. The Statement on Code Interpretation is supplemented by a Reference Guide on Advertising to Children, which illuminates important research that supports the age parameters described in the Statement. The Commission particularly recognizes that children and teens have different interests and abilities.
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The Secret to Marketing to Teens: Marketing to Their Values

University of Chicago Booth School of Business Summary: A simple and brief intervention can provide lasting protection for adolescents against the harmful effects of food marketing. Researchers find that reframing how students view food-marketing campaigns can spur adolescents, particularly boys, to make healthier daily dietary choices for an extended period of time. The method works in part by tapping into teens' natural desire to rebel against authority. Share: FULL STORY In a bid to fight obesity, public-health researchers have been trying for decades to find a way to convince teenagers to skip junk food and eat healthily, to little avail. One of the biggest obstacles is the enormous volume of food marketing kids are exposed to every day.
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But it gets downright ugly when applied to children. But there seems to be little differentiation out there between those opportunistic marketers and the rest of the industry. Child psychologist Allen D. Kanner has been quoted as saying, "The whole enterprise of advertising is about creating insecure people who believe they need to buy things to be happy. We want to inform and educate.

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